The Bianco Negroni hits the same notes as the original cocktail, but offers a lighter, more nuanced twist — and signature clarity — thanks to its namesake liqueur, Luxardo Bitter Bianco. Refreshing and brilliantly balanced, with delicate aromatics and a bitter kick.
Year of Origin
A refreshing twist on the classic Negroni: light, citrusy, and intriguingly clear.
very great cocktail starts with a twist. Legend
has it that in 1919, Count Camillo Negroni
wanted a stronger version of his favorite cocktail, the Americano. He instructed his friend, bartender Forsco Scarselli, to strengthen it by swapping out the soda water for gin. And just like that, the Negroni arrived. Nearly a century later, the famously bitter red drink has reached a new peak in popularity, and has inspired countless twists and innovations. But we think we have a clear successor. In the spirit of the Count, we swapped out the red bitters for Bitter Bianco, a Luxardo liqueur with bitter, botanical flavors and an intriguingly clear hue — and with that simple twist, the Bianco Negroni was born.
The original recipe for Bitter Bianco dates to the time of Count Negroni, but was lost when the Luxardo distillery was destroyed in bombings during World War II. In the 2010s, Bitter Bianco was rediscovered in an old family recipe book and distilled again for the first time in six decades — just in time for the great Negroni revival.
1 oz. Luxardo Bitter Bianco
1 oz. Luxardo London Dry Gin
1 oz. dry vermouth
Grapefruit twist for garnish
Fill a beaker with ice. Add all ingredients except garnish to beaker and lightly stir.
Strain into a chilled old-fashioned glass and garnish with a grapefruit twist.
Looking for more? Shake (or stir) one of these up:
Botanical, bubbly and bright, this clear Italian aperitivo is perfect for sunny, summer sipping.